Onpage Optimization Factors
As the name itself suggest on-page optimization means we make changes, updates, or correction within the website to improve the ranking in search engine. The following are the key factors.
1) Content
“As content is King” write best and unique content. Write at least 1000-1500 words content for best result and practice. In 1000-1500 words content put 2-3 keywords, try to put some synonyms rather than repeating the same keyword. After writing content calculate the keyword density. Try to involve some special features, applications, advantages of the product, or services so that visitors can know more about the services. to get the best idea about what to write in the content. you can use content research tools like BuzzSumo, Ubersuggest. There are different types of content based on our goal we can choose the content types to write & promote in our websites like informational content, transactional content, seasonal product, or service content.
2) Keyword Selection
The second important thing after the title is the keyword. Do some research and select only the best relevant keywords. There are many keyword tools are available in the market like Google Keyword Planner, Keyword Tool (FREE) by keywordtool.io, Keyword Magic Tool by SEMrush, Free Keyword Research Tool from Wordtracker, Explorer: SEO Keyword Research Tool by Moz, Keyword Exploerer by Ahrefs. With these tools, you can also able to see your competitor’s keywords. on which keywords they are getting the traffic; which keywords are ranking & which keywords are giving them the most of the business. Select at least 5 keywords and select 2 among them. Find out synonym keywords. Don’t repeat keyword by adding a small word like ball valve, ball valves, ball valve India that’s are consider as stuffing as a new algorithm. Choose a keyword by considering yourself as a visitor, what you would like to see.
Meta Descriptions Tags
Meta tags can be divided into 3 parts-
Title, Description, and keyword
Title: Title must not be more than 55 characters for Google search engine and yahoo and bing it is near to 57-60 Single keyword title is also not good for search engine so try to put at least 50 characters title.
Best Title Practice
<title>Primary Keyword, Secondary Keyword, Nature of Business</title>
<title>Primary Keyword, Secondary Keyword, Geo Location</title>
Note: Nature of Business means manufacturer, supplier, trader, service provider, or exporter
Geo Location means Geographical Location where your business is located like Ahmedanad, Gujarat, India
Description
The description must be a summary of your entire page that SE can understand easily. If you put only keywords, then it’ll be spam. There are 160 characters limit of Meta description for all search engines. If you put here some weak summery than your content, then SE may show description result from your content, so try to some informative content, there is no issue if you put your keyword here but if your description includes a keyword then it’ll better for ranking.
Keywords
Generally, the limit of the keyword is near 400 characters or you can put a maximum of 22-25 keywords here. Don’t stuffing here also, if you don’t have enough keywords related to your product or services then find some synonyms. Put at least 3-5 Meta keywords. You can use the same keyword as a title but not stuffing.
3) URL Structure
URL should be simple as possible which Google can understand easily. Save yourself to make long, irrelevant, confusing, or digital URLs, it may harmful to your site ranking. Do not go for a very deep link. I recommend you use – instead of _.
4) H1 Tag
H1 is important for site ranking. Make a priority keyword as H1. Sometimes Google shows the result from H1 instead of your title because your title may weak than your H1. Now, if you don’t out H1 than these results you may lose. Use H1 single time on every page. You can use H2 more than 2 times.
5) Alt Tag
This is a better tag to expand your image visibility. Google recommends that you must put an alt tag for every image as possible. If you don’t then it may decrease, you’re ranking. Use (-) hyphens for alt tag. Your alt tag must be useful and understand the context.
6) Internal Linking
It is a hyperlink that points from one page to another page on the same website. It helps to decrease your bounce rate. I recommend putting 3 internal links on a single page but it may be increased in case of long and descriptive content and I needed to point out some other page for more information. Don’t repeat the same link. Try to make at least 30-40 words distance for linking as per content.
7) Site Structure & Design
Your site must browser compatibility and it must adjust with any browser automatically. The coding of the site must be visible for SE. Your site should be W3C approval for better performance. It must contain all alt and h1 tags. Your site must not harmful to the visitor it means it must be virus-free. As the latest algorithm if you also create a mobile compatibility site, then it’ll better for site ranking.
8) Sitemap
Generate XML sitemap. These are created to inform Search Engines about your site and pages that are available for crawling and indexing. Sitemaps are a list of all URLs available on your website. there are many tools available like XML Generator, Yoast
9) Google Search Console Tool
At last, upload the webmaster tool of different search engines so that they can access your site easily. Various webmaster tools must be considered like Google Search Console (Previously it was Google webmaster), Bing Webmaster & Alexa webmaster. Also, put Google analytics to your site. These all tools help to know about your traffic, ranking, positive & negative result, and many more.
Avoid Following On-Page Mistakes-
- Duplicate content
- URL variants of the same pages
- Duplicate Meta tags
- Fake or 404 error pages
- Harmful link or pages
- Any other spamming activity
- Hidden text & Hidden links
- Keyword repetition
- Doorway pages & Mirror pages
- Cloaking
Off Page Optimization Factors
Off-Page optimization means we make changes, updates, or corrections outside the website to improve the ranking in search engines. Off-Page Optimization Plays a vital role in website ranking. it helps & gives a proper signal to robots through backlinks to rank certain pages in the search ranking.
10) Search Engine Submission
After completing all on-page activity, submit your site URL to all popular search engines. Don’t see backward even they require any verifications like webmaster upload or put small code in your site. They are required to crawl your site. If you are looking for positive and long-lasting visitors from a Search engine, then don’t use any auto-submission tool or software, they all not good for submission. Try to register in all sites so that you can check your performance later. Submit the only homepage only and SE will index the entire site as their policy but don’t spam.
11) Directory Submission
If you want the best results short time then go for only high pr directory submission. There are more than 1 crore directory listing sites but I think only 5-10% has good pr and others are low pr. For quick results you can go for paid listing with good pr sites, they not charge higher. But you want to for a free listing with high pr, then you have to go for a reciprocal link. But if you go for low pr and free listing then it’ll not affect much, but I think it helps in positioning monitoring. You can go for free listing but give priority to high pr. This technique you should try at last when you have completed all on-page and off-page techniques because it takes more than 3-6 months for approval for free submission, it means you have to wait for 3+ months. Further, there are some good pr and high-ranking sites also available like dmoz, viesearch, and many that review your site quickly, free and give nice backlink also. So, go for these sites instead of free and low pr submission.
Consider these factors when you submit your site:
- Submit only your home page, because most of the sites do not approve deep links and they will reject your site.
- Don’t repeat your site again & again. I mean spamming
- Use fresh and informative descriptive content
- Use real and live email, don’t put fake email
- Use maximum 120 characters keywords because most of the site refers it.
- Don’t forget to click on the approval/activation link that is received on your site. Sometimes it may long time to receive that link but keep the passion.
- Give the real name of your company and your
12) Article Submission
Article submission is one of the best ways to increase your ranking and page visibility on the net. Many sites are giving free article submission like go articles that approve your article quickly. Some paid articles also available here which give business and corporate plans if your budget is high then go for it rather than other submission techniques because article submission will give the best traffic and backlink. I’ll recommend you go to this technique after search engine submission for quick and better results.
Consider these factors when you submit your site:
- Write fresh content with 500 words and more otherwise some site will not allow your article.
- Don’t spam in the article, I mean don’t put too many keywords in the article which push your site toward spamming and penalty.
- Write the author’s name at the end of your article instead of starting.
- If you do not put your site URL and put only organization name, then I’ll also increase your backlink, I mean don’t try to give your site URL forcefully because sometimes many sites do not like it and disapprove your article.
- Use your name as author name instead of your organization, because the site owner will like a real author.
- Keep your main concept toward writing the article, because the reader wants some fresh and informative content, so don’t give your organization information directly in the article which seems like an advertisement.
- Any site owner never likes to put any direct advertisement on his site because this may harm their own site also.
- Write an everyday new article with a new concept but related to your product using your primary keywords. Use only 3-4 times your keyword in 500 words article so that it can be approved by the site. Use the latest trend and current news in the article to make your article interesting.
- Read all terms and conditions of the site before posting any article because sometimes some sites may allow your promotional article also.
- Put your article in a relevant and appropriate category so your article can reach to the right reader. Always try to bind your reader so that they search for your site or brand or organization for more information. For quick ranking post your article 2-3 times in a week with new content.
Sample
Title – a minimum of 70 characters for best result
Summery – a minimum of 250 characters
Date –
Content – a minimum of 300 words
Author name –
Author URL –
Company information –
13) Press Release
PR is one of another technique to enhance page ranking and visibility. It similar to article posting but the main difference is it contain generally company news and information like company introduce a new product, company share/profit increase this year. But here also we have to keep in mind that we can’t make a direct advertisement. You can use the organization name but do not promote your product. You must create fresh news including the latest information about the company like machinery, services, technology, etc. It is also known as media release news release.
Consider these factors when you submit your site:
- It must be at least 300-500 words with informative content instead of keyword stuffing and spamming.
- You should use your organization name 2-3 times in whole content.
- Try to give some fresh informative news of the company belong to its internal and external operations, product development process, machine, and management related news.
- If possible then also include some opinion of the Company Owner, CEO, or manager like “CEO told us”. Make the content as you are a reporter or journalist.
Sample – Same as article submission.
14) Forum Posting
Forums are generally considered as a discussion site where you can share your knowledge and ask some questions. Here the main thing you must consider is the rules of the forum. You have to read the terms and conditions of the forums before posting any thread. Here you can make a discussion related to your product or services without promoting your product directory. Don’t try to put your URL while posting any tread because the site will ban or remove for permanently. Don’t put any link until you get a trust seal or trust reward from the site. You will get this trust seal in two conditions – (1) Become the oldest member with regular answering and participating in the discussion. (2) Post every day new discussion or tread without any link until you get approval by the site owner.
Yes, you can post your brand name at the end of the tread, nut only brand name, not email, URL, telephone, or address because as their policy it will be spam. Your site can also get a backlink with our organization or brand name without any URL. Doesn’t post spamming, repeated, or more than 2 threads on the same day for better discussion. Try to earn more rewards for more backlinks. Try to post questions or discussions. Use forums at least once in a month for the regular backlink. Here you can add your site URL in the signature section and it will have appeared in every tread as your wish.
15) Classified Submission
As a name, you can post you’re your requirement like selling or buy or rent. Here also if you post your requirement with informative content including specifications and technical features than it’ll best. Made an interesting and attractive ad so that you can get the maximum click, which helps in ad promotion. Use high PR sites and prefer local classified lists. Here also the same as forum means if can get a backlink from your brand or organization name without including the URL. Try to post 1 ad every day instead of huge ads the same day. If you are posting this ad for a long time, then update the ad with a regular gap. Use new content for high pr sites.
16) Social Sites Submission
This is one of the best and quick effects off-page technique these days as per the latest algorithm. Make official profiles and id in all most popular social sites like Google+, FB, twitter, and stumble upon and post every day some new content. Increase likes and followers for more reach. These days it is more powerful than any other technology whether it is an article or pr release because people are more active in social sites than others. Try to make a brand on social sites by posting true and real content. Organize reward programs for more interaction with the people.
Try to post an image with informative content. Create a separate page with your brand name. Here you can also post your articles and press release which make you more popular in society. In my experience, if your hard work on these sites on regular basis then you can see its positive effect within a short time. Use high pr sites only. After creating sites and blogs it should be the third step for off-page SEO. Content your all social sites with your site or blog.
17) Blogging
It is a mini-site or content-based site that looks like a dynamic site where you can post fresh content. First of all, create your blog with a simple template with good design and involve all import pages like about us, product/ services, and contact us. Post every day new content with images if possible so it looks attractive. Use SEO widgets in your blog; allow commenting section and social site sharing function. Write every day different content instead of the same information and product information. You can use the latest trends like your political, social views also. Upload Meta tags, use labels, and alt tags for SEO. Blogger and WordPress are the best places to create a free blog and you can also buy a personal domain like .com with this blog with free hosting benefit.
Blogger is more preferable because it does not involve any direct advertisement without your permission, where WordPress can show advertisement without your permission. Once you getting enough traffic than you make some money also by AdSense and other similar sites. Before posting any post keep in mind that visitors will go to your site for some informative material. Try to use maximum functions offered by the blogs. If you do SEO of the blog along with your site, then it’ll extra advantage for your site promotion. Give a direct and hyperlink of your site in the content.
18) Blog Commenting
This technique still works to get traffic from other sites, but if have to keep in mind strictly that choose an only relevant blog to post your comment. Try post your views related posted content like ask any confusion question or give your opinion so that the site owner can approve your comment and post in the blog. Go for only high pr blogs. Give only a hyperlink because it’ll more effective than a direct link. Don’t post short descriptions like nice, good, appreciated but post your enough opinion which another commenter will also like along with the blog owner. Post your comments as per content and relevancy. I recommend posting your comments not more than 3 in a single day.
There is a ratio of posting in blog and forums of relevancy – 10 irrelevant comments or discussion = 2 relevant blogs. Don’t post your complete company information like name, email, URL, address, phone, or other because only one hyperlink or 1 brand name is enough to get approval from the site owner. Some countable blogs allow your comment and give a do-follow link and an only do-follow link is beneficial, so find do-follow blogs before commenting. There are various techniques available on the search engine to find our do-follow and relevant blog.
19) Social Bookmarking
These are similar to directory submission because sometimes it also takes a long time to approve your link but it also plays an important role in off-page SEO and you can’t ignore. Here also the same thing as others I mean high pr social sites to post your links. Generally, you have to register in the site before posting your link so the first register and post your homepage only and the site will appear in upcoming news, and when the site owner approves this when it’ll go into the features or live category. Before posting read all terms and conditions so that your site gets approved quickly. Give your true and informative content.
As a title it is something different than social sites like Facebook, here you have to give a direct link to your news or information where social sites place where you can communicate with others. Post a single link in a single day in every site and don’t post-second link until your first link gets approved. Sometimes upcoming news section also helps backlink building so don’t ignore this off-page technique. But my recommendation, go to this technique after article, pr, forum, blog, and similar which are effective and quick. In this site, all content like title and description is automatically taken from the given URL but you can also change as per your wish.
20) Local Listing & Yellow pages
This technique helps in increasing your sales and brand name in the local market. It should be before classified, directory listing, and social bookmarking because if anyone gets your reference from this site then they can know about your brand or organization through these local listing and Yellow Pages sites. Here try to give your complete detail including contact information and complete your profile on the site. Give your homepage instead of a deep link.
21) Image and Video Submission
This technique helps to increase your image or video visibility on search engines. Post your images in most popular sites like Picasa, picscrazy, and similar with enough description and keyword. Post everyday images, try to post your own captured pics for more benefits. Post clean images with their suitable name instead of a digital name like 1234 and more. Some sites allow posting alt tag or captioning so use it because these are best for image marketing. Create your page/profile in these sites with your organization or brand name and upload videos and images on regular basis. Don’t post copied, copyright, and restricted images that harm your sites. Put your company detail along with contact detail and URL on the profile page.
22) Document Submission
Documents mean PPT, PDF, Word file, excel file. There are various sites with high pr and quick approval functions like slide share which increase your backlink. For better results try to post at least 1-2 posts every week with your brand name. Here you can share your company news, company production, management, and account-related news also. Make a slide show and publish it with a download option. When posting your docs, give an appropriate file name because some sites take the title from your docs file title. You can also modify the title and description and keyword also, so use all given options for improvement.
23) Link Exchanging
This is beneficial when you exchange your link with a relevant site or blog. Generally, there are two ways to exchange link one is reciprocal and the other is paid. When you have fewer visitors then there are low chances of link exchange because your partner site will not get any benefit from you rather than a backlink. But you can go for a paid link exchange. Before link exchange, you have to ask the site owner to exchange links via email, call, or comment box. If ready then give him the best suitable title, description, and keywords along with a good snapshot of your site. Always ask him to put your site at the top of the right site in effective and visible text. Give only the home page only. Regular check your link in the exchanger site.
24) Question & Answer Submission
This is another way to get a backlink from high pr sites. There are many sites like ask, yahoo answer, ehow where you can post your question and expert will give you answers. Here you can post the URL also but try to not post it and post only your brand or organization name. Sometimes, these sites remove your question if you post any link due to spamming activity. This does not end; give answers also with your brand name to that visitor take interest to know more about your brand. Never post URL in the question title. You can put it at the end of a question like “what is Google –Web solution, Ahmedabad” and give your URL to the profile page. Try to give some descriptive answers.
25) Stat Reports
There are many sites which give your site’s performance and HTML related information which helps in improving your site performance on the search engine. Sometimes these sites provide strong backlinks also so don’t think about backlink using this technique and consider all correction and improvement suggested by the site. Register on this site so you can get a full report on your site. These are like webmaster tools but something different it also shows host provider, domain provider, and many more.
26) Guest Posting
This is an advanced technique that is effective in the year 2013. It is the same as blog posting or article posting but the difference is posting authority. In your blog, you have the authority of posting and in the guest posting, you don’t have. The site owner considers the article and publishes it on his site with the author’s name (Some URL also maybe). Guest posting must not contain any promotion material because it is not approved by the site. In guest posting only fresh, relevant, and informative content published. At the end of the article of guest posting, you can put the author name, URL, or company name but I suggest you read the site’s terms and conditions before submitting your article.
Based on my research & experience I am giving My ranking for different Off-page technique
- Search Engine Submission – 7
- Directory Submission – 5
- Article Submission – 8
- Press Release – 8
- Forum Posting – 8
- Classified Submission – 7
- Social Sites Submission – 9
- Blogging – 8
- Blog Commenting – 6
- Social Bookmarking – 5
- Local Listing & Yellow pages – 7
- Image and Video Submission – 7
- Document Submission – 7
- Link Exchanging – 6
- Question and Answer Submission – 8
- Stat Reports – 5
- Guest Posting – 7
These all are Search Engine Optimization factors which affect your ranking in search engine.